Needless to say, one of the most fundamental pillars of the activities of for-profit organizations is the discussion of customers, marketing, and sales, and given that this area determines the flow of income into the organization, it receives special attention from managers. However, based on experience, there are few organizations that take principled and professional measures for their marketing and market development programs, and it is sometimes observed that some of the country’s leading organizations have serious problems in properly observing and implementing their sales, marketing, and advertising programs. Over the past decade, with the development of concepts and growth of business intelligence (BI) and artificial intelligence (AI) tools and infrastructure, customer care issues, offering dedicated sales incentives (Promotion per User), and several other areas have been completely transformed, and decisions are made based on data.