About Sobhe Omid
The Morning Lessons of Hope Company was established with the aim of developing the business of organizations. This company is formed by the cooperation of graduates and managers with different experiences in businesses in the name of the country and seeks to participate in the management of organizations with the aim of improving the conditions and developing their businesses. With this introduction, the company offers its services in the form of a management contract and real participation and input in improving the planning, reviewing the processes and executive affairs of businesses.
Subhe Omid has based its activities on values that are considered the basic principles governing the daily life and the way the company provides services, and it is obvious that every effort is made to ensure that these red lines are not crossed under any circumstances. These values include:
1- Result orientation and providing services only if value is created
2- Customer orientation
3- Respect for the dignity of humans regardless of religion, gender, nationality and race
4- Honesty and transparency
5- Respect for nature and the environment
By participating in various initiatives in the management of organizations, Sobhe Omid considers its mission to develop and transform the business results of its business partners.
This company hopes to present a new concept of contract management services and organization revitalization in the country by adhering to its organizational values and applying utmost effort and consistency in its work, and to be one of the most important players in this role.
The intellectual basis of Sobhe Omid’s service to companies and organizations is that management consulting does not mean merely providing advice and not entering the field of implementation, but rather this company considers itself a management contractor. In fact, the company’s main mission and service, which is business development, is defined in the form of signing contracts and entering the strategic planning and implementation layer, and it only enters organizations that can create value and transform conditions and results. Obviously, depending on the conditions and needs of the organizations, different topics and areas of activity will be considered.
The organizational structure of Sobhe Omid is defined as a matrix, considering the form of processes and projects. For each organization or organizational project, a dedicated leader is defined who is responsible for managing and advancing the project in the organization. The business consulting and analysis team of each project, under the supervision of the leader, is responsible for advancing the analysis and communication with each organization. On the other hand, specialized teams such as data analysis and business intelligence, software and systems, finance and accounting, legal, and corporate governance serve each project team depending on the needs of the projects.
Sobhe Omid Services
It is obvious that one of the most progressive models of organizational management can be found in strategic management discussions. Especially since one of the biggest issues and problems of organizational managers is dealing with some processes or parts of the organization that are basically in trouble or in crisis on a case-by-case basis and sometimes other organizational issues are forgotten until a new problem or challenge arises. Accordingly, strategic management topics help organizational managers not only to remain unaware of the organization’s most important issues, but also to obtain a more appropriate and comprehensive picture (Rich Picture) of the relationship between strategic goals and the main pillars of their organization’s activities.
The topic of business excellence is attractive to organizations that have gained confidence in their survival and are now looking for other aspects of their operations, such as increasing productivity and paying attention to other aspects of their organization’s business results. In fact, one of the issues that organizations are concerned about in the growth stages is the fact that they should no longer focus only on key performance results, in other words, short-term material issues, but should also consider other results in the areas of customers, society, and human resources.
Needless to say, one of the most fundamental pillars of the activities of for-profit organizations is the discussion of customers, marketing, and sales, and given that this area determines the flow of income into the organization, it receives special attention from managers. However, based on experience, there are few organizations that take principled and professional measures for their marketing and market development programs, and it is sometimes observed that some of the country’s leading organizations have serious problems in properly observing and implementing their sales, marketing, and advertising programs.
Excellence in operations and increasing organizational efficiency require defining optimal processes, which is why over the past few decades, the topics of quality management and assurance and world-renowned standards in this field have been popular with organizations. However, some of the standard solutions offered to organizations for this issue are so overwhelming and sometimes disproportionate to the organization’s current needs and unnecessary that they discourage or frustrate managers who are struggling and looking for short-term, quick-return solutions or solutions.
Although the emphasis on the importance of human resources is one of the most frequent topics in all management discussions, and it is rare to find an organization that does not claim to pay attention to human resources issues. Over the past decades, the term human resources has been used even less, and the term human resources or human capital has gained more support. In reality, this area is one of the most problematic issues for organizations, and the most failures are seen in this area.
The view of product management is more visible in manufacturing organizations in the country, and sometimes in service organizations, this view is less mature. In any case, the experience of the teachings of the Morning of Hope shows that in many organizations in the country, there are many areas for improvement in the areas of product and service design and related functions, as well as product project management from design to delivery and the use of efficient global models.
All organizational matters are directly and closely related to the issue of leadership, and the main root of the positive and negative aspects of performance results must be sought in this area. This is why training managers in educational centers and institutions is receiving special attention, and courses related to business management (such as MBA and DBA) have become so popular in recent years. While there is no doubt that if training managers in organizations is done competently, it can be fruitful and useful, but it will not be enough.
Managing processes in such a way that the organization’s resources are utilized to the fullest extent is one of the topics of interest in management discussions, and it is not limited to the field of finance and capital markets, but even issues such as organizational capital, partnerships with representatives, distribution channels, and supply chain management (SCM), etc., are included in this section, and the organization must have a specific strategy and plan in this regard. Sobhe Omid considers this area in the organizations’ business development efforts, plans for the organization’s various resources, and takes executive actions.
With the development of the concepts of ethics and excellence in business and systems thinking, today’s successful organizations have realized that creating financial profit alone is not enough to advance and develop the organization, and that social profit and benefit must be created in exchange for the use of various resources in society (such as humans and the environment and creatures of the world in general). In this way, transcendent and successful organizations define and implement a specific social responsibility program for themselves.
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Management Contract Service Approach
Sobhe Omid provides management contract services only under the condition that, on the one hand, it has gained sufficient understanding of the conditions and needs of the client organization, or rather, its partner, and on the other hand, it is confident that it can play a valuable and effective role. Given the limited resources, it is not possible to enter into all existing projects. Meanwhile, this company places strong emphasis and reliance on successful and experienced global models and data-driven decision-making to deliver management contract services.
