The view of product management is more visible in manufacturing organizations in the country, and sometimes in service organizations, this view is less mature. In any case, the experience of Sobhe Omid says that in many organizations in the country, there are many areas for improvement in the areas of product and service design and related functions, as well as product project management from design to implementation and the use of efficient global models. Thus, one of the issues that is considered in Sobhe Omid’s management contract services is issues related to product management, especially understanding market needs (Product Marketing), technology trends, product definition and design standards, pricing, and product cost.